The Reasons to Choose the 2025 Volvo EX90 Over the BMW iX

When considering a luxury electric SUV, the choice often boils down to evaluating key features such as performance, technology, safety, and overall value. The 2025 Volvo EX90 and the BMW iX are two standout options in this category, each offering a unique blend of attributes. However, several compelling reasons make the Volvo EX90 a preferable choice over the BMW iX for many prospective buyers. Here are a few of them:

Safety and Technology

Volvo has built its reputation on safety, and the EX90 is no exception. In fact, this new model is the safest ever in the brand’s history since it is equipped with Volvo's latest advancements in safety technology. It features an advanced driver assistance system (ADAS) that includes LiDAR sensors, which provide enhanced object detection and superior performance in various driving conditions. These sensors are part of a comprehensive suite that includes autonomous emergency braking, lane-keeping assistance, and a new driver monitoring system that can detect drowsiness or distraction and take appropriate action. While the BMW iX also offers a robust suite of safety features, Volvo's longstanding focus on safety engineering gives the EX90 an edge, especially for safety-conscious consumers.

Interior and Comfort

The interior of the Volvo EX90 exudes Scandinavian simplicity and luxury. It features sustainably sourced materials, which not only provide an upscale feel but also appeal to environmentally conscious buyers. The minimalist design is both functional and elegant, offering a serene and comfortable driving environment. The seating in the 2025 Volvo EX90 is ergonomically designed to provide maximum comfort during long drives, with ample space for passengers and cargo alike.

In contrast, the BMW iX boasts a more futuristic and tech-heavy interior. While it is undeniably luxurious, some may find its design a bit overwhelming compared to the calming and refined ambiance of the EX90. Additionally, Volvo's commitment to creating an interior that prioritizes relaxation and comfort makes the EX90 a compelling choice for those who value a more understated and peaceful driving experience.

Performance and Efficiency

The 2025 Volvo EX90 delivers impressive performance with its dual-motor all-wheel-drive system. It offers a balanced blend of power and efficiency, making it well-suited for both city driving and long-distance travel, with up to 495 kilometres of range on each charge. The EX90's electric powertrain provides swift acceleration and smooth handling, ensuring a dynamic yet composed ride.

While the BMW iX also offers strong performance and a sporty driving experience, the EX90 excels in providing a smoother and more controlled ride. Volvo has fine-tuned the EX90's suspension to prioritize comfort without sacrificing handling, making it an ideal choice for those who prefer a more relaxed driving experience over the sportier feel of the iX.

Environmental Considerations

Volvo's commitment to sustainability extends beyond just the vehicle itself. The 2025 EX90 is part of Volvo's broader strategy to become a fully electric car company by 2030 and achieve climate neutrality by 2040. The EX90 is produced using sustainable practices and materials, reflecting Volvo's dedication to reducing its environmental impact. For buyers who prioritize environmental responsibility, the EX90's eco-friendly design and production processes are significant factors to consider.

Value and Ownership Experience

Lastly, the Volvo EX90 offers a compelling value proposition. Volvo's warranty and maintenance packages are among the best in the industry, providing peace of mind and potentially lower ownership costs over time. Additionally, Volvo's customer service is highly regarded, ensuring a positive ownership experience.

In summary, while the BMW iX is a formidable competitor with its own set of strengths, the 2025 Volvo EX90 stands out for its superior safety features, luxurious yet calming interior, balanced performance, and strong commitment to sustainability. These attributes make the EX90 an excellent choice for those seeking a refined and responsible luxury electric SUV.